Viola Davis and the girls have spent their third week at #1 in the box office. The Help is helping itself to great reviews, amazing word of mouth and a heap of success. The last movie to do linger at #1 for three weeks was Inception. The Help is holding its own without having Inception-like money. The film made $19 million over the historically slow Labor Day weekend, and has grossed $123 since it debuted. It took Inception just nine days to make that much.
Still, this is great news for the cast and especially Davis. Here's hoping she can parlay this success into more leading roles!